Nike x MMW
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Zoom 004 Rust Factor, Black Low Top Sneakers
Through work with Givenchy and his own brand ALYX, creative director Matthew M. Williams has earned a reputation for pushing fashion into new spaces. His ethos is simple: combine the influence of his experiences in New York and California with recent technological breakthroughs. The Nike Zoom 004 x MMW speaks to Nike's extensive history of breakthrough innovations, by putting a modern twist on the aesthetic of performance runners from the early noughties.
