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x Tyga 'Wavy Baby' Black, White Low Top Sneakers
A classic low top skate shoe warped for the wavy generation. Let's get liquid, with our assets, our diets, and our shoes. It's the 21st century, the water's rising, and the only solution is to get wavy.
Wavy = a glitch in the simulation, just like an old tv too close to a magnet. Wavy baby smashes the digital and physical together in an object. The warp transform is a piece of 100% digital visual vernacular applied on top of a mundane physical object. Wavy baby is an old design paradigm run through a new one.
Wavy baby is the platonic ideal of a skate shoe, warped to shit.
Sneaker companies are in a constant cycle of riffing on each other, and usually the innovations in form are boring. Standard shoe industry practice is: steal a sole, steal an upper, change a symbol. What a boring use of cultural material. Wavy baby is a complete distortion of an entire object that is itself a symbol.